Tanmay Mohanty

Social engagement behaviours are based on interactions, social metrics and fundamental human nature. In advent of online social networks the same has been a discussion point of all marketers not only to reach the customer in these platforms but also primarily engage them to build loyalty.

The model of social media engagement is based on three attributes such as;
1. Platform
This primarily a story of where and who has the control. Whether it’s a platform which The organisation owns and controls or user driven platform with lesser control of the corporate. Be it platforms like “being girl” or social media sites like “Facebook” or “Twitter”

2. Content
The new age media’s allow user to control and create media, the the same time most brands find it difficult to generate and syndicate quality content that the user wants. Most brands assume the marketing content is what user wants thus negating the fundamental assumption of user likeable content.

3. Users
The most important ingredient is user and their own social network usages model ling and matching to brand target profile. The important ancestry of this key element is in the derived model of measurement metrics.

These are the 12 point strategy for building social media engagement strategy for any brand.

1. Social media is here to stay
2. Consumer is in control
3. Social media is personal
4. It’s all about conversation
5. Engage them in the platform they are
6.Build clusters/tribes- clusters are small groups and the members are nomadic and member of many tribes at the same time
7. Content and social platforms are the core
8. Social content is all about seo
9. Make content shareable- trustworthy, tribal interest, Simple, easy to share, easy to adopt, create value, incentive and good content
10. Integrate your communication
11. Use your employee
12. There are no standard plan.