Tanmay Mohanty

Social engagement behaviours are based on interactions, social metrics and fundamental human nature. In advent of online social networks the same has been a discussion point of all marketers not only to reach the customer in these platforms but also primarily engage them to build loyalty. The model of social media engagement is based on [...]

Conceptualizing and creating cutting-edge creative and promotions is one part of the job. Targeting and communicating it to the right audience is the other and equally important part. Customer mapping to platform of communication and aligning the strategic communication objectives is the job of the strategist that can help set realistic ROI milestones. On social [...]

Today marketers are looking at word of mouth(WOM) marketing and its impact on other key marketing activities like acquisition, nurturing, relation and loyalty of customer. Most of them believe WOMM to be low cost, simple and easier to achieve and some of them even believe it to be dependent only on product which has been [...]

Most social media “listening” systems have a way to evaluate the influence of the various sources in your social media ecosystem. They do that by looking at a variety of factors such as number of incoming links, number of comments, number of unique people who comment, Google Pagerank, etc. The issue is vertical and for [...]

Most of our time is spent on thinking how to come up with a application or video that can create the word of the mouth effect in digital medium. One answer comes to our mind is VIRAL. In recent time I have thought of trying the basic for of viral marketing done for a client [...]

I have been hearing quite a lot on multichannel marketing like; The use of web Application will grow. RSS will go mainstream in a big way. Web Office continues to ramp up. Rich Internet Apps will be a major force. Semantic Web products will come of age in 2009. Expect some shakeups in the online [...]