Tanmay Mohanty

Social engagement behaviours are based on interactions, social metrics and fundamental human nature. In advent of online social networks the same has been a discussion point of all marketers not only to reach the customer in these platforms but also primarily engage them to build loyalty. The model of social media engagement is based on [...]

Most organizations with multiple products or services do not set proper guidelines for the domain management. Here are few thoughts on the same. Sub-folders or sub-directories are used to describe what individual pages are about while sub-domains and microsites are used to describe what an entire site is about. When to use sub-folders Sub-folders or [...]

Most common activity a digital marketer plan for is email plans ands execution. Most of the time we forget to define the key performance indicators and defining goal benchmarks. Goals should be universal for standing closer to other business performances and reaching a standardize reporting mechanism. So, when you talk about your mailer success–instead of [...]

Most of the time our time goes into developing new strategy to build platforms and new campaign strategy that we loose focus of the goldmine-  Simple optimizations that can get us  clients. This part of the series will cover; how to optimize and to increase response rates and improve on customer acquisition. Top ten list [...]

Web marketing professionals measure the successes of the channel through multiple benchmarks. The purpose of this article is to define the parameters that benchmark the KPIs and yardsticks of the activities online. Till advent of social media we considered the objective of our platform (website/e-commerce site) in a simple metrics of AEMR. 1. Acquisition: Getting [...]

As more and more people start or consider starting their own business, it is important that they understand the core steps that are required to launch successful ventures. Many ventures never get off the ground. Of those that do, the majority will fail. One of the best discussion i have heard in recent times on [...]