Most of the time our time goes into developing new strategy to build platforms and new campaign strategy that we loose focus of the goldmine- Simple optimizations that can get us clients. This part of the series will cover; how to optimize and to increase response rates and improve on customer acquisition. Top ten list [...]
Tags: Measurement, Online Marketing
Engagement is a stage of the mind that causes customers to think differently and notice a brand differently in the future which may or may not have been achieved through advertising. Engagement is clearly on the shoulders of the brand and those who convey the message. But it is not totally in the control of [...]
Tags: Web 3.0, Web Engagement
It has been quite a fight telling clients what type of engagement the customer has with the landing page or website. That is because a wide array of engagement models are available in the market today, and zeroing on a model that would make sense for that particular business is a daunting task. It has [...]
Tags: Analytics, Web Engagement